About us

Dedicated

Day or night we work to fulfill our dreams

Experienced

Quality work that impacts over 40 million

Empathetic

We see ourselves as our users

Visionary

Our first products are just the start

The Team

Derek Kuhl, President

Founder and chief visionary, Derek is the driving force behind Upright. He loves to keep his hands full by participating in the development of the ad tech software, marketing, and customer experience strategies.

Sheetal Hemrom, CIO

Sheetal is one of those who love learning new technologies and improving on her existing skills. She worked alongside Derek at JP Morgan Chase, and closed mobile risk issues at Chase Digital. She went off to other companies where she honed a full stack skillset on iOS, Android, and server deployments to AWS.

Brandon Kuhl, CFO

Brandon is a graduate of UW Madison Law School. He ran his own practice for over a decade before joining the board as interim CFO. Brandon also performs data analytics with Python.